The rise of tools like ChatGPT and Microsoft Copilot has changed the game. The question is no longer whether you should use generative AI – it’s how to use it to maximize its impact across your business. From finance to marketing, IT to management, generative AI (GenAI) is rapidly transforming every sector. But true success comes from knowing how to deploy it strategically. In this masterclass, we’ll guide you step-by-step through the most practical, impactful ways to use GenAI, whether it’s for optimizing day-to-day processes or sparking new innovation.

We’re not here to teach you to be a prompt engineer. Instead, we’ll show you how to leverage AI as a powerful sparring partner—helping you understand the underlying mechanics, adopt the right mindset, and learn through experimentation. By the end, you’ll naturally develop the skills to craft effective prompts and use AI with confidence in your own work.

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What you’ll learn:

• The big picture of GenAI: Gain a deep understanding of what generative AI really is, how it works, and where its true potential lies—alongside its limitations.
• Risk management: Learn how to identify potential risks, such as bias and data privacy issues, and how to mitigate them in practical ways.
• Real-world applications: See firsthand how GenAI can streamline and transform processes across various departments within your organization.
• Practical prompting techniques: You don’t need to be a tech expert to master AI. We’ll cover techniques like few-shot prompting and persona creation, so you can get AI to deliver tailored, high-impact outputs.
• Mindset for success: Learn how adopting a mindset of curiosity, flexibility, and experimentation is key to mastering GenAI. You’ll discover that with the right approach, your prompt engineering skills will naturally evolve over time.

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More than just theory:

This isn’t your average “sit-and-listen” workshop. We’ll demo real-world use cases live with ChatGPT, showing you exactly how to apply AI in practical scenarios. You’ll walk away knowing where and how to deploy GenAI in your own business, whether it’s enhancing team productivity or innovating customer solutions.

And to make sure you keep progressing, we’re giving you a tailored framework full of actionable tips and tricks to help you continue your GenAI journey. Many other workshops stop at theory—we go the extra mile by equipping you with the tools you need to experiment, optimize, and succeed on your own.

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Hands-on training:

[ PRACTICAL DETAILS ]

Date: June 16, 2025

‍Time: 1:00 PM – 5:00 PM

‍Location: Meet & Greet @ Bar Marie (a creative and modern space in the heart of the city)

‍Address: Stationstraat 55,  2800 Mechelen

‍Trainer: Simon Uytterhoeven, AI expert and senior consultant at MbarQ‍

Price: €500 excl. VAT

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Simon brings a wealth of experience, not only in AI but in making complex technologies accessible and actionable for businesses. With a hands-on approach and real-world examples, he’ll guide you through how to make GenAI a game-changer for your organization.

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[ WHAT TO EXPECT ]

By the end of the day, you’ll not only understand the practical applications of GenAI but have the confidence and skills to start using it in your own business.

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Requirements:

To participate fully, all you need is a laptop with a web browser and access to Microsoft Copilot Web or ChatGPT. For some exercises, especially those involving sensitive data, we recommend using the paid versions of these tools.

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